Now the fastest growing premium polarized sunglass maker in the world, Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colors of the island to life, our fledgling company engineered the revolutionary PolarizedPlus® lens.
Created on the Hawaiian Islands to make the colors shine, Maui Jim sunglasses feature patented PolarizedPlus®2 lens technology for brilliant color so every detail is crisper and cleaner and without glare or harmful UV.
The world's true colors come shining through like never before. Bolder. Richer. Crisper. With more contrast and clarity. That's patented, color-infused PolarizedPlus®2 Lens Technology at work in an optically correct, distortion-free lens.